‘The era of overflowing make-up bags is behind us, as people now prioritise simplicity, but with the same gorgeous finish. There’s a clear move towards multifunctional beauty and multitasking products, like our Beauty Base Primer, which can be used on its own to protect the skin as it features SPF50 or can be mixed into foundation, to help simplify routines.’Aimee Connolly, make-up artist and founder of Sculpted by Aimee
‘Clean make-up is here to stay for 2025. Make-up looks will remain fresh,...